Señor Ceviche
Repositioning Señor Ceviche as a more refined and food-led dining destination through a re-brand and updated website.
Señor Ceviche is a contemporary Peruvian restaurant with a strong cultural identity and a reputation for bold, expressive flavours. Our work focused on repositioning the brand to feel more considered, upmarket and food led, without losing its energy or personality. The refreshed identity introduces greater restraint, refinement and clarity, shifting perception from playful to confident and credible, and aligning the brand more closely with the quality of the food and dining experience.
The visual system was refined through more controlled typography, a tighter colour palette and a more editorial approach to imagery and layout. This was carried through to the website, which was redesigned to feel calmer, more intuitive and more premium, allowing menus, storytelling and photography to take centre stage. The result is a cohesive brand and digital presence that elevates Señor Ceviche as a serious restaurant destination, one that balances cultural expression with culinary confidence and invites guests to experience Peruvian food at a higher level.
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