Passo
Launching a new Italian restaurant and pizzeria in Old Street as an elevated, food led dining destination through brand, website and art direction.
Passo is a Italian restaurant created by the team behind Rum Kitchen and Island Poke. Our work focused on building the brand from the ground up, positioning it as a confident, design led dining destination that reflects the quality, craft and simplicity of the food.
The visual identity introduced a more considered typographic approach, a restrained colour palette and an editorial sensibility across layout and imagery. This was carried through to the website, designed to feel calm, immersive and premium, allowing the food and storytelling to take centre stage. The result is a cohesive brand and digital presence that establishes the restaurant as a credible and contemporary addition to London’s Italian dining scene.
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