BforBroady signs a new creative contract with Salt Yard, a co-working and wellness space, marking the start of a long term partnership.

BforBroady has signed a new creative contract with Salt Yard, a forthcoming coastal coworking and wellness space set to open in Kent.

The partnership will see BforBroady lead brand, digital and content delivery for Salt Yard as it prepares for launch. The scope includes brand development, visual identity, website design and ongoing creative support, positioning Salt Yard as a considered destination for work, wellbeing and community on the south east coast.

Salt Yard is designed as a modern response to how people want to live and work, combining flexible coworking with wellness led experiences in a coastal setting. The project brings together thoughtful design, functionality and lifestyle, with a strong focus on creating a calm, purposeful environment that supports both productivity and balance.

Josh Broady, Creative Director at BforBroady, says the project aligns closely with the studio’s approach to building brands with depth and longevity.

“Salt Yard is a really exciting project to be involved in,” says Broady. “It’s a brand that understands the value of clarity, experience and consistency from the outset. Our role is to help shape that vision into something tangible and enduring, from brand foundations through to launch and beyond.”

The signing of the contract reflects BforBroady’s continued growth and its focus on working with ambitious clients across hospitality, lifestyle and built environments. It also reinforces the studio’s commitment to long term partnerships, providing ongoing creative and strategic support rather than one off deliverables.

As Salt Yard moves towards launch, BforBroady will continue to work closely with the team to ensure the brand is expressed consistently across all touchpoints, creating a strong foundation for future growth.